We pour pushy on the casino. Top trends from RichAds experts are the growing popularity of the mobile format. This is perhaps the defining trend not only of the casino vertical, but also of affiliate marketing in general. A few years ago, the desktop was in the top of popularity, but today users spend a huge part online from mobile devices, including playing in casinos.
Mobile technologies are becoming more accessible, and usability indicators are increasing.
In RichAds, 90% of the traffic is mobile, and it is he who shows the best results. On Android, we recommend targeting only new versions of this OS (8, 9, 10 and higher). We also recommend launching separate campaigns on 3G and Wi-Fi to see what converts better for your offer. If we talk about Apple devices, traffic sources are constantly working on new push modifications that will be converted to iOS. For example, calendar push in RichAds means high–quality traffic and high CR indicators.
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